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Denny Hatch’s
Definitive Direct Marketing Bibliography
(All titles available from amazon.com)
Allen, Margaret Direct Marketing (Marketing action series) / Paperback/ 1991
Andrews, Les The Royal Mail Direct Mail Handbook
Arnold, Peter Making Direct Mail Work For You: How to Boost Your Profits With Effective Direct Mail Promotion /Paperback/ 1999
Bacon, Mark S. Do-It-Yourself Direct Marketing:Secrets For Small Business / Paperback / 1997
Baier, Martin Elements Of Direct Marketing
---and Stone, Bob How to Find and Cultivate Customers Through Direct Marketing / Hardcover /1996
Baines, Adam and Lloyd, Shelia (Editors) The Handbook of International Direct Marketing: An Essential Country-By-Country Guide and Directory / Paperback /1997
Baker, Sunny and Baker Kim (contributor) Desktop Direct Marketing: How To Use Up-To-The Minute Technologies to Find and reach New Customers
Baste, Anne and Kobs, Jim Opportunities in Direct Marketing Careers / Hardcover /19992
Beitman, Hartford Aggressive Investment Marketing! What Every Financial Services Sales Person Should Know About Advertising and Direct Mail
Benson, Richard V. Secrets Of Successful Direct Mail / Hardcover / 1989
Berry, Mike The New Integrated Direct Marketing / Hardcover / 1998
Bird, Drayton and Knudsen, Anne (Editor). Commonsense Direct Marketing /Hardcover / 1994
Blum, Sandra J. Designing Direct Mail That Sells / Paperback / 1999
Bly, Robert W. Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales / Hardcover / 1998
The Perfect Sales Piece; A Complete Do-It-Yourself Guide / Paperback/1994
Power-Packed Direct Mail: How to Get More Leads and Sales by Mail /Paperback / 1996
Start and Run a Profitable Mail-Order Business (Self-Counsel Business Series) / Paperback / 1997
Bodian, Nat G. Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Mail / Hardcover / 1995
NTCÕs Dictionary of Direct Mail and Mailing List Terminology and Techniques / Hardcover / 1990
The Publisher's Direct Mail Handbook The Professional and Editing (Series)
Bolden, Tonya. Mail Order and Direct Response (No Nonsense Success Guide)
Bond, William J. Home-Based Catalog Marketing: A Success Guide for Entrepreneurs
Brady, Regina. Cybermarketing: Your Interactive Marketing Consultant
Brann, Christian. Direct Mail and Direct Response Promotion
Brown, Herbert E. et al. Cases in Direct Marketing / Paperback / 1996
ÑÑÑ and Buskirk, Bruce. Readings and Cases in Direct Marketing /Paperback /1988
Burnett, Ed. Complete Direct Mail List Handbook: Everything You Need toKnow About Lists and How to Use Them for Greater Profit
Burstiner, Irving. Mail Order Selling: How to Market Almost Anything byMail (Wiley Small Business Editions) / Paperback / 1995
Burton, Mary T. and Whitfield, Donna. InsiderÕs Guide to Direct Marketing / Paperback / 1995
Caples, John. How to Make Your Advertising Make Money / Paperback /1983
Making Ads Pay
Tested Advertising Methods / Paperback / 1998
Carney, Dixieann W. First Impressions: A Guide to More Profitable Direct Mail Advertising
Clark, Sheree and Lyons, Wendy. Creative Direct Mail Design: The Guide andShowcase / Paperback / 1998
Clemente, Mark N. The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketing
Cohen, William A. Building a Mail Order Business: A Complete Manual for Success (4th Ed) / Hardcover / 1996
Direct Response Marketing: An Entrepreneurial Approach
Collins, Joyce. Direct Mail Marketing for Scholarly Publishers: A BeginnerÕs Guide
Cone, Arthur Lambert. How to Create and Use Solid Gold Fund-Raising Letters / Paperback / 1940
Crippen, John K. Successful Direct Mail Methods (History of Advertising)
Cossman, E. Joseph. How I Made $1,000,000 in Mail Order / Paperback /1993
Cronin, Blaise. Direct Mail Advertising and Public Library Use
Cross, Richard. Customer Bonding: Pathways to Lasting Customer Loyalty /Hardcover / 1994
Davies, John M. The Essential Guide to Database Marketing (The John Fraser-Robinson Direct Marketing Series) / Hardcover/ 1992
Delphos, William A. (Editor). Direct Marketing in Canada: A Strategic Entry Report, 1997 / Ringbound / 1999
Dobkin, Jeffrey W. How to Market a Product for Under $500!: A Handbook of Multiple Exposure Marketing (abridged) / Paperback / 1996
ÑÑÑ and Axelrod, Michelle (Editor). Uncommon Marketing Techniques. / Paperback / 1998
Eicoff, Al, et al. Direct Marketing Through Broadcast Media, TV, Radio, Cable, Infomercials, Home Shopping and More / Hardcover / 1995
Eicoff on Broadcast Direct Marketing
Evans, Poppy (Compiler). Direct Mail Marketing Design
Fendi, Liz. Successful Direct Mail (BarronÕs Business Success Series) /Paperback / 1997
Fisher, Peg. Successful Telemarketing: A Step-By-Step Guide for Increased Sales at Lower Cost
Floyd, Elaine. Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Printed, Faxed or Web-Site Newsletter / Paperback /1996
Fraser-Robinson, John. The Secrets of Effective Direct Mail
Gasteiger, Stacy and Emerick, Tracy. Desktop Marketing With the Macintosh
Geller, Lois K. Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising / Paperback / 1998
Response!: The Complete Guide to Profitable Direct Marketing / Hardcover / 1996
Gnam, René. The Business of Direct Mail (Business Education Series)
René GnamÕs Direct Mail Workshop: 1001 Ideas, Tips, Rulebreakers and Brainstormers for Improving Profits Fast / Paperback / 1990
Goldberg, Bernie and Emerick, Tracy. Business-To-Business Direct Marketing/ Hardcover / 1991
Lead Generation Handbook / Hardcover / 1992
Godwin, R. Kenneth. One Billion Dollars of Influence: The Direct Marketing of Politics
Gosden, Freeman F. Jr. Direct Marketing Success: What Works and Why / Paperback / 1989
Graham, John W. and Jones, Susan K. Selling by Mail: An Entrepreneurial Guide to Direct Marketing
Grantenbein, Douglas and Grantenbein. Smart Business Solutions for Direct Marketing and Customer Management / Paperback / 1999
Grensing, Lin. Small Business Guide to Direct Mail; Build Your Customer Base and Boost Profits / Paperback / 1991
Griffith, Roger M. What a Way to Live and Make a Living: The Lyman P.Wood Story / Paperback / 1994
Gross, Martin. Direct MarketerÕs Idea Book
Hahn, Fred E. and Mangum, Kenneth G. (Contributor). Do-It-Yourself Advertising & Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Edition) / Paperback
Hallberg, Garth and Ogilvy David (Contributor). All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits / Hardcover / 1995
Harper, C. Rose. Mailing List Strategies: A Guide to Direct Mail Success
Hatch, Denny (Denison), Method Marketing / Paperback / 1999
Million Dollar Mailings / Hardcover / 1992
ÑÑÑ and Jackson, Donald R. 2,239 Tested Secrets for Direct Marketing Success / Hardcover / 1996
ÑÑÑ and Jackson, Donald R. 2,239 Tested Secrets for Direct Marketing Success / Paperback / 1999
Hicks, Tyler G. How I Grossed More Than One Million Dollars in Direct Mail & Mail Order Starting With Little Cash & Less Knowhow / Paperback / 1993
Hodgson, Richard. Direct Mail and Mail Order Handbook / Hardcover /1988
Successful Catalog Marketing: How to Plan, Create, Merchandise, and Market to Sell More Products
Hoge, Cecil C. The Electronic Marketing Manual/Integrating Electronic Media into Your Marketing Campaign
The First Hundred Years Are the Toughest: What We Can Learn from the Century of Competition Between Sears and Wards / Paperback
Hollan, James Francis. The Catalog Handbook: How to Produce a Successful Mail Order Catalog / Paperback / 1991
Hopkins, Claude. My Life in Advertising and Scientific Advertising / Paperback / 1986
Hughes, Arthur Middleton. The Complete Database Marketers: Second-Generaton Strategies and Techniques for Tapping the Power of Your Customer Database / Hardcover / 1995
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Huntsinger, Jerry. Fund Raising Letters: A Study Guide to Direct Response Marketing
Imber, Jane.Dictionary of Advertising and Direct Mail Terms
Jackson, Donald R. 151 Secrets of Insurance Direct Marketing Practices Revealed / Hardcover / 1989
Winning: Direct Marketing for Insurance Agents and Brokers
Jay, Ros and Maitland, Iain. Profitable Direct Marketing (Marketing Toolkit Series) / Paperback / 1998
ÑÑÑ and Lowen. Winning: Direct Marketing for Insurance Agents and Brokers
Jefkins, Frank. Sell Anything by Mail: The Fool-Proof, Step-By-Step Guide That Shows Anyone How to Sell Anything by Mail
Jones, Susan K. Creative Strategy in Direct Marketing / Hardcover / 1997
Jutkins, (Rocket) Ray. Direct Marketing: How You Can Really Do It Right
Power Direct Marketing: How to Make It Work for You / Paperback /1995
Kachorek, Joseph P. Direct Mail Testing for Fund Raisers: What to Test How to Test How to Interpret the Results / Hardcover / 1998
Katzenstein, Herbert and Sachs, William S. Direct Marketing
Kazuo, Abe (Editor) et al. Direct Mail Graphics, Vol. 1
Keller, Mitchell. The Krc Collection of Direct Mail Fund Raising Appeals
Kratz, Bernd. The special demands on logistics derived from the direct mail order trade: an analysis from a technical and economical viewpoint
Keup, Erwin J. et al. Mail Order Legal Guide (Psi Successful Business Library) / Paperback / 1996
Knapp, Stephen. Direct Mail Design (Design LibraryÑRockport Pub) / Paperback / 1997
Kobilski, Kathy J. Advertising Without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small/ Paperback / 1998
Kobs, Jim. Profitable Direct Marketing / Hardcover / 199
Kordahl, Eugene B. Telemarketing for Business: A Guide to Building Your Own Telemarketing Operation
Profitable direct marketing: how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies
Kremer, John. The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Wiley Small Business) / Paperback / 1992
Kuniholm, Roland E. Maximum Gifts by Return Mail / Paperback /1989
Lautman, Kay Partney and Goldstein, Henry. Dear Friend: Mastering the Art of Direct-Mail Fund Raising
Lewis, Herschell Gordon. Direct Mail Copy That Sells / Paperback / 1984
Direct Marketing Strategies and Tactics: Unleash the Power of Direct Marketing / Hardcover / 1993
More Than You Ever Wanted to Know About Mail Order Advertising
Open Me Now / Hardcover / 1995
Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales / Hardcover / 1994
ÑÑÑ and Nelson, Carol (Contributor). WorldÕs Greatest Direct Mail Sales Letters / Hardcover / 1996
Lumley, James. How to sell more real estate by using direct mail
Sell It by Mail: Making Your Product the One They Buy
Lumpkin, James R. et al. Direct Marketing, Direct Selling, and the Mature Consumer / Hardcover / 1989
Maitland, Iain. How to Plan Direct Mail (How to Guides) / Paperback /1997
Majure, Dave. Direct Hit: Real-World Insights & Common Sense Advice from a Direct Marketing Pro
Manna, John S. and Katzenstein, Herbert. The Global Legal Environment of Direct Marketing in the 21st Century / Paperback / 1998
Mallory, Charles and Brett, Elaine (Editor). Direct Mail Magic /Paperback /1991
Martin, Tony, Financial Services Direct Marketing
Masser, Barry Z. How to Make $100,000 a Year in Home Mail Order Business / Paperback / 1992
Maysack, Donald R. Direct Mail Fund Raising: The Art and the Science
McLean, Ed. Using Direct Mail to Increase Sales and Profits
McCorkell, Graeme. Advertising That Pulls Response (The John Robinson Direct Marketing Series) / Hardcover / 1990
Direct and Database Marketing / Paperback / 1997
McDonald, William J. Direct Marketing: An Integrated Approach (Irwin/McGraw-Hill Series in Marketing) / Hardcover / 1998
McElhone, Alice Powers and Butler, Edward B. Mail It! High-Impact Business Mail from Design to Delivery (Pitney Bowes Best Practices Guide) /Paperback / 1996
Miller, Richard N. Multinational Direct Marketing: The Methods and the Markets / Hardcover / 1995
Morgenstern, Steve. Grow Your Business With Desktop Marketing / Paperback/1996
Mueller, Walter. Direct Mail Ministry: Evangelism, Stewardship,Caregiving
Muldoon, Katie Catalog Marketing: The Complete Guide to Profitability in the Catalog Business
ÑÑÑ and Knudsen, Anne (Editor). How to Profit Through Catalog Marketing / Hardcover / 1995
Nakazawa, Tomoe and Masatoshi Uda (Editors). Successful Direct Mail Design / Hardcover /1997
Nash, Edward L. (Editor).The Direct Marketing Handbook
Database Marketing: The Ultimate Marketing Tool / Hardcover / 1993
Direct Marketing: Strategy, Planning, Execution / Hardcover / 1994Nelson, Carol. The New Road to Successful Advertising: How to Integrate Image and Response
Nicholas, Ted. The Golden Mailbox: How to Get Rich Direct Marketing Your Product Paperback / 1992
Nicholas, Don. Secrets of Successful Subscription Marketing / Paperback /1997
Ogilvy, David. Confessions of an Advertising Man
Ogilvy on Advertising / Paperback / 1987
OÕMalley, Lisa. Exploring Direct Marketing / Paperback / 1998
Osborne, G. Scott. Electronic Direct Marketing
Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Marketing / Hardcover /1993
Pearson, Stewart. Building Brands Directly: Creating Business Value from Customer Relationships / Hardcover / 1996
Peppers, Don and Rogers, Martha, PhD. The One to One Fieldbook: The Complete Toolkit for Implementing a 1 To 1 Marketing Program / Paperback / 1999
The One to One Future: Building Relationships One Customer at a Time/ Paperback / 1997
Enterprise One to One: Tools for Competing in the Interactive Age /Paperback / 1999
Posch, Robert Jr. The Direct MarketerÕs Legal Advisor
Poynter, Dan. Direct Mail for Book Publishers (Book Publishers Consultation With Dan Poynter Series) / Paperback / 1997
Qubein, Nido. How to Market Through Direct Mail / Audio Cassette / 1992
Ramsey, Dan. The Upstart Guide to Owning and Managing a Mail Order Business / Paperback / 1995
Raphel, Murray and Erdman, Ken. The Do-It-Yourself Direct Mail Handbook /Hardcover / 1992
Rapp, Stan and Collins, Thomas L. Beyond Maximarketing: The New Power of Caring and Daring
The Great Marketing Turnaround: The Age of the IndividualÑand How to Profit / Hardcover / 1990
Maximarketing: The New Direction in Advertising, Promotion and Marketing Strategy / Paperback / 1989
The New Maximarketing / Paperback / 1999
Send `Em One White Sock: And 66 Other Outrageously Simple (Yet Proven) Ideas for Building Your Business or Brand / Hardcover / 1998
Reitman, Jerry I. (Editor) and Oates, James G. Beyond 2000: The Future of Direct Marketing / Hardcover / 1991
Research and Education Staff. How to Create Catalogs That Sell. / Paperback/ 1998
Retzler, Kathryn. Direct Marketing: The Proven Path to Successful Selling
Roberts, Mary Lou and Berger, Paul D (Contributor). Direct Marketing Management / Hardcover / 1999
Roman, Ernan and Knudsen, Anne (Editor). Integrated Direct Marketing / Hardcover / 1992
Romero, John. Casino Marketing: The Witty, Irreverent, No-Nonsense Roadmap to Gaming Profit in the 90's and Beyond by the Industry's No. 1 Marketing Authority / Hardcover
Rosenfield, James R. Financial Services Direct Marketing: Tactics, Techniques and Strategies
Sackheim, Maxwell. Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications / Paperback / 1996
My First Sixty Years in Advertising
Schmid, Jack and Weber, Alan. Desktop Database Marketing / Hardcover /1987
Schultz, Don E. Essentials of Advertising Strategy / Hardcover / 1996
Integrated marketing Communications / Hardcover / 1994
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques and How to Use Them / Paperback / 1997
Strategic Advertising Campaigns / Hardcover / 1990
Strategic Brand Communications Campaigns / Hardcover / 1999
Schultz, Marilyn Smith. Mail Order on the Kitchen Table/Book and Disk (IBM Compatible)
Schwartz, Eugene M. Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records
The Brilliance Breakthrough: How to Talk and Write So That People Will Never Forget You
Mail Order: How to Get Your Share of the Hidden Profits That Exist in Your Business
Services Industries Research Group. Direct Mail Marketing in China: A Strategic Entry Report, 1997 / Ring-bound / 1999
Shaver, Dick. The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You / Paperback / 1996
Shaw, Robert. Computer-Aided Marketing and Selling: Information Asset Management (The Marketing Series)
Shepard, David. The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy / Hardcover / 1994
Sheppard, William E. II. Fund-Raising Letter Collection Vol. 1
Sherr, Leslie and Datz, David J. Design for Response: Creative Direct marketing That Works. / Hardcover / 1999
Shrello, Don. M. A Vocabulary of Common Terms for Direct Marketing of Training Programs
Silverstein, Barry. Business-To-Business Internet Marketing: Five Proven Strategies for Increasing Profits Through Internet Direct Marketing / Paperback
Direct Marketing Lessons You Shouldn't Have to Learn the Hard Way / Paperback / 1989
Sroge, Maxwell. 101 Tips for More Profitable Catalogs. / Paperback /1990
Inside the Leading Mail Order Houses (4th Ed) / Hardcover / 1997
The United States Mail Order Industry / Hardcover / 1994
Stein, Donna Baier and Kemske, Floyd. Write on Target: The Direct Marketer's Copywriting Handbook / Hardcover / 1997
Stewart, Marilyn. The Canadian Direct Marketing Handbook II: Building Customer Relationships / Textbook Binding / 1998
Stimolo, Bob and Vosburgh, Lynn. Introduction to Direct Marketing
Stockwell, John and Shaw, Henry. Direct Marketing Checklists / Paperback /1993
Stone, Bob and Knudsen, Anne (Editor). Direct Marketing Success Stories: ...and the Strategies That Built the Businesses / Paperback / 1995
and Stone Robert. Successful Direct Marketing Methods / Hardcover /1996
and Wyman, John (Contributor). Successful Telemarketing: Opportunities and Techniques for Increasing Sales and Profits / Paperback / 1993
Stone, Merlin and Davies, Derek. Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series) / Paperback / 1995
Sugarman, Joseph. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters / Hardcover / 1998
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