Free Critique of your direct mail package or space ad—no risk, no obligation whatsoever

You are invited to mail, fax or E-mail a direct mail package or space ad for a quick, no-holds-barred critique by a 40-year marketing veteran. Denny will not tell you whether it is good or bad. He will tell you where you have broken the rules and where you have followed the rules and how you might make the headlines, copy and design stronger.

  Denny Hatch has wide experience as a marketer (including stints as book club director for Grolier, Macmillan and Meredith), agency writer and account executive (the Weintz Agency) and freelance writer/designer (25 years). In 1984 he founded the definitive direct mail newsletter and archive service, Who’s Mailing What! (now titled InsideDirectMail), In 1992, the newsletter was acquired by North American Publishing Company in Philadelphia where Hatch ran the newsletter as well as heading the editorial team of Target Marketing magazine which—after 5+ years under his guidance—is once again profitable. Denny is a frequent speaker at conferences and seminars.

  Denny is the author of Million Dollar Mailing$ and 2,239 Tested Secrets for Direct Marketing Success (with Don Jackson, co-author)—both available on amazon.com. METHOD MARKETING: How to Make a Fortune by Getting Inside the Heads of Your Customers was published by Precept Press in March, 1999. He is also the author of three published novels.

  His long suit: Getting inside the head and under the skin of customers, donors and prospects to think how they think, feel what they feel-and then focus on promotional and fulfillment efforts from their point of view. For example, he recently consulted with a group of specialized book clubs and was astonished to discover not one of the book club directors had ever seen the initial shipment to new members! (Two obvious goofs were found which decreased cancellations.)

  Has read and analyzed more than 600,000 mailing packages and catalogs over the past 15 years, and maintains an archive of over 200,000 mailings in more than 200 categories: Business, consumer, nonprofit and catalogs. Shouldn’t he be looking at your direct mail?

  As editor of Target Marketing and Who’s Mailing What!, Denny knows the work of over 200 direct marketing writers, designers and consultants-as well as hundreds of suppliers and vendors in the fields of database design and management, lists and list research, production, telemarketing, Internet marketing, and marketing internationally- and can put you in touch with the right people to fit your needs and your budget.

  Has written and designed many control mailings including 5-year controls for Archaeology magazine and The American Spectator. His 1997 package for Simon & Schuster’s Nancy Drew continuity series beat the competition by 50% and is a solid control, as is his package for the Star Trek Starfleet Library. Among the publications his packages have launched: American Lawyer, Leisure Arts the Magazine and Prime Time.