2,239 Tested Secrets for
Direct Marketing Success
Contents and First Chapter
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Contents
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Acknowledgments
Welcome!
Seven Secrets for Dealing with Rules
General Secrets of Marketing
General Management
Alternative Media
Analysis of Results
Arithmetic
Back-End Marketing
Brochures
Business Segments
Catalogs
Copy
Creative-General
Database Marketing
Design
Direct Mail
Direct Mail Production
Direct vs. General Advertising
Direct-Response TV
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Envelopes
Fulfillment
Guarantees
Headlines
Internet Marketing
Lead Generation
Letters
Lift Pieces Lists
Media Offers
Order Forms
Premiums
Reply Envelopes and Cards
Space Ads
Strategy
Sweepstakes
Telemarketing
Testimonials
Testing
Bibliography
Index |
Chapter 1
2,239 Tested Secrets for Direct Marketing Success Copyright © 1998 Denny Hatch & Don Jackson
2,239 Tested Secrets for Direct Marketing Success Copyright © 1998 Denny Hatch & Don Jackson
2,239 Tested Secrets for Direct Marketing Success Copyright © 1998 Denny Hatch & Don Jackson
2,239 Tested Secrets for Direct Marketing Success Copyright © 1998 Denny Hatch & Don Jackson
2,239 Tested Secrets for Direct Marketing Success Copyright © 1998 Denny Hatch & Don Jackson
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