PricelineAndTheMedia.com * The Official Web site of priceline.com - A Layman's Guide to Manipulating the Media (Contents)

The incredible tale of the rise and fall of a $10 billion Internet
travel business created entirely by masterful public relations

priceline.com
A Layman’s Guide to
Manipulating the Media
by Denny Hatch

'A shocking, enthralling, and aptly researched tale.'

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The Book Source Notes (PDF) Index (PDF) Contents Publishing Information Reviews Press Release About the Book The Press Releases 187 Press Releases - Headlines Full Texts Archived on the Priceline.com Web site WebHouse Club press releases NOT archived by priceline.com Morgan Stanley-Meeker Hype Mary Meeker’s Show-'n'-Tell (PDF) (Under "Bookmarks" Click on III. Appendix) Interesting Texts Michaely-Womack Study - 2/99 - PDF Jay’s Speech at Kellogg (2/00) Class Action Litigation (PDF files) Consolidated Amended Complaint v. pricelinne.com Buy This Book About Book Publishing and PublishAmerica		The $$$$$$$$$ About the current price of PCLN stock SEC Filings PCLN Registration 12/23/98 (PDF) PCLN Prospectus - 3/29/99 (PDF) PCLN Annual Reports - All Years Other $$$$ Information Insider Transactions 3/31/99-12/29/00 (PDF) Daily Stock Prices, 3/31/99 - 12/29/00 (PDF) For the Media Letter to the Media from Denny Hatch Jacket Copy (PDF) High-Res Author Photo (EPS File) Low-Res Author Photo (jpg file) Front & Back Book Cover High Resolution (EPS File) About Denny (Denison) Hatch Request a Review Copy Interaction Related Websites Contact Denny Hatch You are invited to visit Denny Hatch’s Other Websites www.DennyHatch.com www.methodmarketing.com www.jackcorbett.com Buy This Book Return to DennyHatch.com

Jay S. Walker
Entrepreneur and
Founder of priceline.com

Jay Walker Photo
(Photo: Denny Hatch, 1 Oct 1998)

For one brief moment in time (April 30, 1999), the investment community was persuaded that Jay Walker's 35,000 square feet of sublet office space in Stamford, Connecticut, with its little assemblage of computers, exotic softeare and 177 employees were worth (on paper) $23.1 billion -- more than United, Northwest, and Continental airlines combined.

Forbes Cover
(Cover Photo: Forbes.com)