Contents

Dramatis Personae     9
and the Spoils of War

I.
Backgrounder: Pre-1999     20

II.
The Dairy Diary     90

A month-by-month account of how priceline.com milked the media, milked Wall Street, milked a legion of gullible investors, and enabled a chosen few to grow rich beyond the dreams of avarice.

1	Jay Rides a Winning Streak	95
2.	Jay’s $360 Million Blunder	149
3.	2000: Annus Horribilis	185
4	Detritus	262

Appendices

Appendix I	Braddock’s & Schulman’s Explanation	283
Appendix II	Four Classic Press Releases	286
Appendix III	The 187 Press Releases—Headlines & Dates	309
Appendix IV	Class Action Litigation	325

On the Website

Source Notes	www.PricelineAndTheMedia.com
Index	www.PricelineAndTheMedia.com
Texts of 187 Press Releases, Prospectus, Annual Reports, Class Action Litigation, etc.	www.PricelineAndTheMedia.com