Hatch’s splendid agent, Marvin Moss, died a number of years ago, so he is sans agent.
In the 1970s he wrote three novels--as Denison Hatch--which were published in hardcover/paperback.
Cedarhurst Alley: Eriksson/Pocket Books --1969
The Fingered City: Eriksson/Popular Library--1973
The Stork: Wm. Morrow/HBJ-Jove--1976
All three garnered a number of movie options; none was made. The only souvenir is a truly dreadful screenplay for Cedarhurst Alley by Ring Lardner, Jr.
Since Marvin's death, he has written four business books, and dealt direct with the publishers:
PRICELINE.COM: A Layman’s Guide to Manipulating the Media:
PublishAmerica, 2003
Million Dollar Mailings: Libey/Regnery/Bonus Books--1993, 2001
2,239 Tested Secrets for Direct Marketing Success
(with Don Jackson) NTC--1998, (trade paperback, 2000)
Method Marketing: Bonus Books—1999
In November 2002, Jack Corbett, Mariner, an extraordinary 100-year-old memoir by A.S. Hatch, Denny’s great-grandfather was published by The Quantuck Lane Press and distributed by W.W. Norton. Denny edited the manuscript, wrote the Afterword and created the Website—www.JackCorbett.com.
Since 1976, Denison Hatch has been a freelance direct mail copywriter, designer and consultant. Currently, he is a contributing editor of Target Marketing magazine serving the direct marketing community as well as a feature writer for Catalog Success.
In past lives he has been a book salesman (Franklin Watts), an advertising salesman (Library Journal), run book clubs (Macmillan, Meredith, Grolier), been a copywriter for a direct mail agency (The Weintz Company).
In 1984, with his wife Peggy, he launched the newsletter, WHO’S MALING WHAT! out of their home in Stamford, CT; it was based on his massive library of direct mail samples.
To create the newsletter, Denny would read 3,000 to 4,000 direct mail packages a month in more than 200 categories--business, consumer, non-profit and catalogs--and presided over a library of over 200,000 direct mail samples; for a fee subscribers could get copies of any of these mailing packages.
In 1992, his company was acquired by North American Publishing Company in Philadelphia where he continued to publish the newsletter (now called InsideDirectMail), as well as editing Target Marketing and The Directory of Major Mailers and What They Mail. After five years with Target Marketing, the publication was once again highly profitable.
He went back on his own in 1996.
In 1989 Denny was featured in a front-page article in The Wall Street Journal, has been quoted in Time, Newsweek, and Forbes and has appeared on NBC’s Today program.
Denny is a frequent speaker at direct marketing seminars and conferences in the U.S., the U.K, Canada and the Far East.
He is the son of biographer Alden Hatch and nephew of 1930s screwball comedy writer Eric (My Man Godfrey) Hatch.
A well as www.PricelineAndTheMedia.com, Denny is the proprietor of two other Websites:
www.Denny Hatch.com
www.MethodMarketing.com
www.JackCorbett.com