“Holy swipefile, Batman —this thing is like 20 pounds! When I ordered this book I had no idea how absolutely H-U-G-E this thing is. I got this massive and heavy package from Amazon and couldn't think of what it was. As I split through the brown paper I was happily surprised to find Million Dollar Mailings. If you write copy you must own this book. It's a veritable swipefile in a book. 5 out of 5 stars.”
-- Amazon Customer from Boston
   MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues. The mailings chosen for this book are not somebody's favorites. They were chosen by one judge only—the marketplace. Every mailing shown and described actively hauled in profits for three or more consecutive years. Some have been going strong since the early 1970s. One of the mailings has been mailed continuously for more than 18 years and is directly responsible for $1 billion in sales; it is, without question, the single most successful advertisement in the history of the world.
How can you create your own Million Dollar Mailing$? The best way is to study these hugely successful direct mail packages. . . commit the techniques and rules to memory. . . and then go and do likewise.
Million Dollar Mailing$ takes you inside the heads of the superstar writers, designers and producers of direct mail who share with you their wealth of experience. Included are complete illustrations of each of these mailings. The result is an exclusive insider's look at the art and science of direct mail creative technique—copy approaches, design, formats, offers—unlike anything ever before assembled.

“For those of us whose job it is to write sales letters and direct mail, we know that reading the works of others, studying what works and what doesn't is one of the quickest ways to be successful as a direct mail/sales letter writer. By perusing this book and studying the way these direct mail packages were put together and the techniques that were used is a veritable classroom between to covers for those wanting to know more.” —Gary Maxwell

Denny Hatch
Denny Hatch Associates, Inc.
310 Gaskill Street
Philadelphia, PA 19147
(215) 627-9103; fax: (215) 627-6610
dennyhatch@yahoo.com